Posted on | August 8, 2011 | No Comments
HP has launched its Global Authentication Service to protect consumers against dangerous or ineffective drugs. The service is a cloud-based track-and-trace solution developed from technology used to fight the global problem of counterfeit and stolen drugs. The HP Global Authentication Service allows pharmaceutical companies to monitor the movement of products through their global supply chains with a much higher degree of accuracy. This helps protect consumers against dangerous or ineffective drugs and enables pharmaceutical companies to protect their revenue and intellectual property from the growing black market.
Does this expanded reach of service have the potential to offer peace of mind to consumers in one of world’s largest markets? The collaboration of HP with mPedigree Network kick-started a “life-saving” service in Ghana and Nigeria over a year ago that helps buyers check the authenticity of a particular drug. All you need to do is send a text of the unique code, assigned to every product, and you will either receive a conformation text of “OK” if the drug is legitimate or “No, please recheck code” if counterfeit.
For more information, visit the HP website newsroom.